- A nationwide merchandising campaign, providing over 3,500 calls to more than 1,000 Electrical Retailers and TEG's during peak pre-xmas period.
- Fully merchandised the digital TV area during weekly call cycle
- Implemented additional gondola ends & bulk stacks within selected stores
- Reported POS feedback, stock levels, sales figures and staff incentives
- All results uploaded via IVR daily providing 'live' results to clients
- Supporting a key sales channel and as part of a high profile campaign, MDI contributed to TUTV achieving ambitious Xmas sales targets and hitting key business milestones ahead of schedule.
"The mangement of the campaign was second to none. I would urge any small, medium or large business with field marketing needs to talk to MDI and see what they can do for you. This, coupled with the high calibre of people in the field ensured another highly effective and succesful peak season in 2005"
Steve Chilton - Retail Sales Manager - Top Up TV