Aim

• To manage the Rental Rights programme for 5 major film studios representing F.A.C.T. (Federation Against Copyright Theft), in the UK and Ireland

Action

MDI is the lynchpin between:

• The 5 studios
• Herbert Smith - legal firm
• FACT
• The home entertainment trade press
• To develop a partnership style, both consultative and leading.

Result

• Ongoing monitoring of compliance & legal action

"For over 3 years, MDI have provided a national field auditing team, gathering and managing data from more than 30,000 independent store visits. The quality of their results and their attention to detail has played a key role in securing a significant number of successful, high profile prosecutions.

Their ability to co-ordinate and manage all aspects of a project of this scale while remaining personal and approachable throughout has been refreshing."

Raymond Leinster- Managing Director, Federation Against Copyright Theft (F.A.C.T.)